Bridget Scarr Shares Her Experience During an Interview With IdeaMensch

Bridget Scarr is currently one of the most popular names in the communication industry in the United Kingdom. She is a renowned Executive producer, author, and singer in London. Bridget has demonstrated real love in all forms of content. She believes content has the power to transform the world to a better place to live in.

 

 

Like many successful entrepreneurs, Scarr did not have a smooth beginning in her career. She has experienced ups and downs on her journey to success. Hard work, creativity and focus are the factors that have kept her going. She acknowledges that her partner and son have played a major role in molding her to be the person she currently is. When Bridget is not working on a TV project, she does writing. She has publicly declared her gratitude for new opportunities, love and support from friends and family, and wonderful connections she makes in the course of her work.

 

 

Bridget Scarr’s recent interview with IdeaMensch

 

 

The Colibri Studios’ executive producer shared a lot of information both personal and entrepreneurial during the session. She explained that the idea for Colibri studios was born when she decided to take a career shift into development and creative aspects of content creation. Bridget confessed that the studio has brought many of her ideas into real life.

 

 

 

Bridget Scarr explained that she uses technology and real life stories to bring her ideas into shape. She is mostly excited by the current trends in Virtual reality which she emphasizes to have a lot of meaning for education. Scarr pointed out that she nature her creative spirit by taking her time out to engage in recreational activities with her son.

 

 

 

Her greatest advice to young people is to eliminate fear. She points out that self-belief is key when it comes to actualization. Bridget encourages all entrepreneurs to learn to meditate daily as this is one of the pillars behind her achievements. Meditation, she believes, has changed her world. However, she points out that there challenges that come with business. According to her, starting a company could be tricky. The secret is to get prepared, accept failure when it occurs, learn from it and keep on.

 

 

 

Scarr’s business idea to readers

 

The creative producer pointed out that an app for wine with online store and delivery services is an idea that hasn’t been implemented anywhere in the world. She further explained that technology is meant to make people’s lives better.

 

Connect with Bridget Scarr on LinkedIn.

How Fabletics Is Taking On Amazon in the Fashion Market

A question is posed of how Kate Hudson’s Fabletics is succeeding with big players such as Amazon controlling at least 20 percent of fashion in the online market. Moreover, Fabletics have managed to achieve $250 million in three years. The Fabletics Company uses a subscription mechanic method for them to sell clothes in the market. It has been part of the active wear movement in the fashion industry as well. It is known that customers love brands that are inspirational. With that combination, you have a full requirement of all that is needed. In many cases, brands that are of high value are well defined by the price they sell which has been historical now. The quality of goods or services was also a determining factor.

 

On the contrary, that has changed today. There has been a massive shift in the economy and the stated qualities are no longer determinants of the competition present in the market. Success also cannot be guaranteed by them. However, factors such as the last-mile service, experience of the customer, recognition of the brand, exclusivity of a brand, and gamification are the primary determiners of a product’s success. They help set a high value of a product for the today customers. Comparing themselves with Apple and Warby Parker, Kate Hudson’s fabletics strategy and form of position is bringing enormous benefits for the membership brand.

 

The company is also looking forward to opening more physical stores to the present ones such as those in Illinois, Florida, and Hawaii, a few to mention. In this case, many people have asked themselves about what is behind their enormous success. According to Gregg Throgmartin, who is the general manager in Fabletics, building a modern and a new imagination high-value brand from day one is the key. The membership model present in the company allows it to offer personalized services in the trending fashion which is half the price of the other competitors. It becomes so easy to make people’s faces gleam if you know what they need. Unlike other stores, Fabletics have widely embraced reverse show rooming. Fabletics have managed to shift the model because of the easy way in which they started. Fabletics have majored in positive browsing which is a current strategy that helps them to build ties and be known in the local market.

 

About Kate Hudson

 

Kate Hudson was a co-founder of Fabletics in 2013. Fabletics has evidently been a winning brand in the market and has dominated among many fashion powerhouses. Other than being a fashionista, she is a renowned American actress. She rose in 2000, and since then she was nominated for various awards including the Academy award. Through her entrepreneurship journey, she relies on five tips. You need to identify market opportunities, stay on hands, and rely on large data in decision-making. Additionally, be inspired and ready to take on risks and the journey for your success will be easier.

Nathaniel Ru, an Entrepreneur in Sweetgreen

For Nathaniel Ru and his friends, Jonathan Neman and Nicolas Jammet, while Georgetown University, it was hard to find an excellent eating place. During their senior years, they had an idea to make fun and easy eatery place.

Incorporation of Sweetgreen

The three identified a tavern at the centre of downtown, M Street. They approached the landlord of the 560 square foot tavern without success. Speaking at Wharton Marketing Conference, Nathaniel Ru described how he wore a suit for the first time during the meeting with the landlord.

She saw the passion in them and requested for architectural as well as business plan. They planned for three and half weeks. As Ru explains, without any previous restaurant experience, their concept was actualized. A decade after the Sweetgreen has turned into the farm-to-table model chain of restaurant. Currently, they have eatery places in major cities like New York, Philadelphia, Washington, and Boston. Learn more about Nathaniel Ru: http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

Sweetgreen Business Model

Speaking at the conference, the head of digital marketing, Theresa Dold, stated that the company was more than the salad and juice restaurant. The company creates a social, smart, local and sexy image as their marketing tool.

According to Ru, the company has five values the following five values that guide them.

  • To ensure all stakeholders are in a winning situation
  • Thinking Sustainably
  • Keeping it real
  • Creating a sweet experience to customers
  • To make a lasting impact.

Other achievements

In 2009, the company started a new concept of playing music outside the stores near DuPont Circle every Saturday and Sunday. The event was named ‘sweetlife’ and has an emotional connection with customers. It turned out to be a food and music festival in the region with thousands of people as well as local food suppliers turning up.

Sweetgreen introduced a mobile app for customers to pay where customers. Also, the company is involved in ‘tribal’ marketing where they partner with other business of healthy lifestyle. Ensuring customers feel part of Sweetgreen, bonding of between workers and with management as well as involving the community.

About Nathaniel Ru

Nathaniel Ru is an American entrepreneur and business executive. Based in Washington, D.C, Ru is a co-founder, a partner of Sweetgreen. The graduate of Georgetown University business school, Ru spends most of his time at Sweetgreen.

Nathaniel Ru believes in strong working teams made of friends and employees. For better results, the customers must have the best experience with excellent services and close touch with staff. His emphasis is on personal and digital marketing.

Read more; Nathaniel Ru | LinkedIn and Nathaniel Ru | Crunchbase

How Organizations Like The Lacey & Larkin Frontera Fund And the FAO Are Changing The World

There are so many worthy causes today that are vying for our attention that it can be easy to forget a persistent social problem that is impacting people around the world and that is often happening right under our own noses.

That social issue is the social problem of hunger or perhaps to frame it more technically: the lack of food security. While some ailments such as cancer or a broken leg can be easy to spot, hunger, except in the most extreme cases can be invisible.

We often have no way of knowing whether or not people have the resources to feed themselves and many people who might be dealing with hunger or the lack of food security might not be want to be open about the fact that they are struggling.

Food security on the household level is defined as a state where each person in a household has the ability to eat enough food in order to maintain their health and lead a high quality of life. Wikipedia defines food insecurity as a state when a person or community’s access to food that is safe to eat is imperiled.

The social issue of hunger can slip under the noses of people who have the ability to do something about it because the issue seems like such a basic one.

After all we know that the world has enough food for everyone to eat so it might not occur to us that there are many people, even people who are citizens of industrialized nations, who do not have ways to acquire food that is safe for them to eat and in a way that does not put them in danger. Read more: Michael Lacey | Twitter

Access to food seems like such a basic issue but it is an issue that is intertwined with and that impacts other issues. If a person living in poverty does not have the ability to access enough food to eat then that will impact basic things such as their concentration which can impact the way that they perform in school and on the job.

People who are living in a state of food insecurity will also have a much more difficult time getting over illnesses such as the common cold or the flu than someone who is food secure.

That said there are organizations who are working on solving the issue of food insecurity and other issues that are related to hunger. One of those organizations is the United Nations agency that is known as the Food and Agriculture Organization (FAO).

The Food and Agriculture Organization was established in the 20th century in order to be the lead United Nations agency that focuses on the issue of alleviating global hunger.

Just as the Food and Agriculture Organization focuses its efforts on alleviating an important social issue the Lacey and Larkin Frontera Fund focuses on concentrating its efforts on making the world a better place.

The Lacey and Larkin Frontera Fund is a nonprofit organization that was launched by journalists Jim Larkin and Michael Lacey. The organization focuses on supporting nonprofits in the state of Arizona that empower marginalized communities.

Learn more about Jim Larkin and Michael Lacey:

https://about.me/michael-lacey
http://www.laceyandlarkinfronterafund.org/about-lacey-larkin-frontera-fund/michael-lacey/

Nathaniel Ru Sweetgreen Success

Nathaniel Ru is a business owner who is leading an entire industry with new products and services. The healthy food industry has grown rapidly in recent years. Nathaniel Ru was one of the first people to see the potential in this industry. Many business leaders stayed away from buying and selling healthy food for a variety of reasons.

Not only is it less profitable to offer healthy food, but it is more expensive as well. There are many health code issues to deal with. In addition, customers are generally picky when buying expensive food to eat. Instead of concentrating on the negatives, Nathaniel Ru spent a lot of time and money building a viable business plan in this industry.

Sweetgreen

Sweetgreen is a company founded by Nathaniel Ru. He has a track record of success in the business world. He used his prior experience in business to increase his odds of success with this company.

He started off small to see what would work in his local market. Every local area is different in terms of what natural food customers want. With all of the locations that he has across the country, Nathaniel Ru changed the food offerings based on what local people wanted. This is one of the biggest reasons for his success.

Financial Plans

Another way that Nathaniel improved his chances of success was to use his capital wisely. Instead of going deeply in debt, Nathaniel Ru started off slow and proved the concept first. This is a great way for him to go to banks or other financing companies to show that he has a viable concept.

There are many business leaders across the country who are now investing in this concept. Nathaniel Ru has enough capital to build dozens of new locations each year. He is now trying to make sure the quality stays the same throughout the country.

The larger his company grows, the more difficult it is to accomplish this goal. Overall, Nathaniel Ru is a great example of the value of hard work and pursuing a dream in business.

Nathaniel Ru and sweetlife are Making Green With Greens

Nathaniel Ru and his friends have taken an unlikely approach to the restaurant business. They started their restaurant, sweetgreen, during their senior year at Georgetown University because they wanted a place to eat that would be fun, easy, and healthy, all rolled into one package.

Their heart was set on an old tavern owned by a landlady down the street. It took a lot of time and persuasion, but eventually she saw something in the three young college students and the restaurant sweetgreen, spelled in all lowercase letters, was born. Within six years, the restaurant has blossomed into a 21-store chain that has never gone far from its homestyle roots.

Sweetgreen was not meant to be like other restaurants. For one thing, Nathaniel Ru and his friends had never run a restaurant before. They were business students, not restauranteurs. But they had inspiration from other businesses like Apple, businesses that focused on a core ideal and built outward from that ideal into a major enterprise.

Even as sweetgreen has expanded into other cities of the Northeast, it still retains a farm-to-table philosophy and a fixation on health for the mind, body and even the spirit. Some restaurants host yoga sessions, and the Saturday and Sunday music sessions at the new and larger DC location are a hot draw for their customers. Learn more about Nathaniel Ru: https://www.youtube.com/watch?v=VnQ9aK4ZmFA and https://en.wikipedia.org/wiki/Sweetgreen

Music and food have an emotional connection for many people. As Nathaniel Ru said when speaking at a recent conference, both have a soothing, emotionally fulfilling drive within us. And so sweetlife, a regional music festival centered around healthy eating and fun music, was born.

Even the way customers pay feeds back into the lifestyle mentality. When customers pay using the app, they can start to contribute to the restaurants healthy food donations for local schools, which deepens the connections between the customer, the restaurant, and its community.

Nathaniel Ru has even been with sweetgreen as they have revolutionized sourcing the foods that they eat. During a visit with a local farmer they were purchasing broccoli from, he asked the farmer about the leaves that they saw.

The farmer told Ru that even though the leaves were both edible and healthy, they usually tilled them back into the ground because people did not want to eat broccoli leaves. Now, Ru said, sweetgreen will add in broccoli leaves to show people that there are more options than kale for healthy greens.

Kate Hudson’s Fabletics Positioning for a Run at Amazon

Amazon does not have to worry about the thousands of competitors that are in the fashion e-commerce market because they are fighting for scraps at the bottom of that niche. Amazon is sitting comfortably at the top and has been raking in a little under 20 percent of all the sales in the apparel market as a result. While all the others in this space are struggling to keep their heads above water, Kate Hudson’s Fabletics has emerged from that pack and is taking it to Amazon. In a little over three years, Kate Hudson’s Fabletics has already sold $250 million in women’s active-wear.

 

The secret to the overwhelming success of this athleisure brand is not in the high-quality of the merchandise or the fact a celebrity is attached to the name, the foundation may surprise many. Hudson will tell you that she is seeing a huge spike in sales recently in part to reverse showrooming and the membership perks awarded to her loyal customers. To see how these two impact the sales at Kate Hudson’s Fabletics, we need to head to the mall and to look inside at the Fabletics retail shops. Here you find packed stores with women trying on all the workout apparel, browsing for new arrivals, and even taking the lifestyle quiz.

 

Whenever a customer in the retail store tries anything on, they are going to find that it gets instantly uploaded to their Fabletics member account. When these shoppers have more time, they log into their account and the cart is already loaded with whatever they were wearing, making the online buying process a breeze. Eliminate the worry of the clothing fitting, and you get women who are buying yoga pants and tank tops on impulse at this point. This is how you start to dominate the fashion e-commerce market when you have a retail giant sitting at the top for years.

 

In order to make a serious run at Amazon, Kate Hudson’s Fabletics rewards loyal customers at every chance they can. From free shipping, discounted workout apparel prices, to your own shopping assistant, the name of the game here is giving the customers more in value than they could ever spend in cash. Kate Hudson’s Fabletics not only is positioning for a run at Amazon, they are beginning to see them in their sights and close that gap faster than anyone could have anticipated.

Whitney Wolfe Is More Focused Than Focused

The success of Bumble and Bumble BFF Apps proves that people are too busy to meet physically. Whitney Wolfe noticed a gap in the socialization strategy in the world. On her part, she felt too busy to go to parties, clubs, and bars to meet friends. There was simply no time.

The genius in her made her realize that the phone had become man’s best friend. It was, therefore, genius to start a dating app using the very gadget that had becomes man’s friend. Immediately, she and some other people came up with Tinder, which was the first dating App ever. However, she later left Tinder the union and went independent, launching Bumble, which had tremendous success in America.

Bumble BFF
Whitney Wolfe then realized that people not only used the Bumble App to date but also to make friends. She then realized that she was too busy to meet up female friends and was beginning to be lonely. Immediately, she birthed the idea of Bumble BFF, which is an app that helps women socialize among themselves. Bumble BFF has gained much acceptance as women make new friends and form new circles that they can trust. Notably, the office divas do not meet the needs of a friend and neither do the mean girls. One then gets the opportunity to become friends with real genuine people whom they can trust using Bumble BFF.

One downloads the Bumble App and then proceeds to choose the Bumble BFF module. They then connect with Facebook and offer short descriptions of who they are and the kinds of friend they want. The App then offers suggestions and one is able to make the right friend

Whitney Wolfe
Wolfe is among the few women who have made it to the top 30 under 30. She is destined for greatness and she has no time to waste on other things other than her purpose. No wonder she has no time to physically date or meet friends; Whitney Wolfe is simply focused.

Kevin Seawright’s Certified Accounting Accomplishments

Accounting and finance have been the backbone of Kevin Seawright’s career having been a public and private accountant for different clients. But now Kevin Seawright is moving into real estate investing and development in partnership with Baltimore’s housing authority and a new company he formed known as RPS Solutions. Read more: Newark economic development group names CFO

This company finds homes that can’t sell well and renovates them into a nice but affordable property for first-time homebuyers. And through various initiatives and voucher programs, lower income individuals and minorities have been able to enter the market. Seawright even had the privilege of seeing a young man he once mentored buy a renovated home for his family.

Kevin Seawright has been working across the Atlantic coast to improve operations in various cities as well as the quality of life in various neighborhoods for many years. After completing both a bachelor’s and master’s degree he started working in the City of Baltimore’s public offices including parks and recreation and public schools.

He primarily managed accounting functions such as tax, payroll, accounts receivable and allocating public funds and municipal bonds. Baltimore had their departments running at peak level thanks to Seawright bringing CitiStat, a data analytics software program to the public offices.

In addition to serving as a public accountant, Seawright was a campaign manager for Otis T. Rolley, a well-known mayoral candidate for the 2011 election. Seawright was also a private accounts manager for Tito Contractors, a residential and commercial construction company based in Washington D.C.

After serving with this company for several years, Kevin Seawright was invited to serve on the Board of Executives for the Community Economic Development Corporation in Newark as Vice President and CFO. Seawright helped put together several building plans regarding Rutgers University’s campus extension and developments at the Heldrich hotel. Seawright also works with non-profit groups such as the Babe Ruth Museum and the National Black Public Accountants Forum.

Central Texas Regional Mobility Authority-Increasing Traffic Flow

In the Austin area, traffic congestion is a real problem and it needs a solution to solve it. The Central Texas Regional Mobility Authority is all abut finding solutions to problems just like this and they are hard at work to improve the traffic flow on their roads. They have built the 183A Toll road and they transformed the communities around it as they have expanded. They also built the U.S. 290 toll road which has tripled the capacity of the previous road as well as improved the nontoll lanes that were previously there. Mobility Authority is a local company established by the good people of the counties of Travis and Williamson.

 

The very mission of Mobility Authority is to innovate and to integrate technological solutions into their roads while reducing congestion to the best of tier ability.

 

They built the MoPac and the variable tolling rates have greatly reduced the lag in traffic flow. They have integrated fiber lines along the 183 South project they have been working on in hopes that someday they will be able to communicate with their infrastructure. An example of this would be that a car going up the roadway in the incorrect direction would be detected.

 

The Mobility Authority has partnered with Metropia in order to create a traffic app that is capable of monitoring real-time routes for commuters. They have also teamed up with Carma, an app designed to encourage carpooling. There are currently about 900,000 empty seats on the road each day in the Austin area alone and if even just some of those seats could be filled, congestion could be greatly reduced.

 

The Mobility Authority tried to accommodate pedestrians and cyclists as much as possible by building Shared Use Paths along their projects as much as they can. They already have many dedicated bicycle and pedestrian paths along the Williamson County 183A and are adding more as new projects are built.

 

Mike Heiligenstein is the Executive Director of the Central Texas Regional Mobility Authority. He has been with the company since 2003 and is a vocal supporter of facilities that accommodate pedestrians and bicycles as much as possible.

 

During his 30 years in the transportation industry, he has served as a Round Rock City Council member and as Commissioner. He has always been very focused on infrastructure projects including the Brushy Creek Regional Trail and many parkland and transportation projects.