Kate Hudson is the founder of Fabletics, a highly successful online retailer that supplies trendy clothing to their customers. They sell their clothing and accessories primarily online. The key to their success is that they are able to customize outfits for the VIP customer that fit their lifestyle or personality. Kate Hudson’s company is gearing up to take on the Internet’s number one retail contender, Amazon. Kate Hudson’s Activewear line is responsible for Fabletics success and popular enough to win the competition between the two online retail giants.
Fabletics Reverse Showroom Success
People go online all the time to research around and look for clothing or accessories. However, statistics prove that in the past, most shoppers did not necessarily buy the product at that website, but would search for cheaper alternatives in a retail store. The key to Fabletics success is that they encourage the customer to buy online or in their retail store. Either way, the company is going to get a sale out of the customer. In addition, most of the customers at their retail shops are already online subscribers. Therefore, the odds are that they are going to capture a sale either way.
Fabletics is an online retailer that sells clothing and accessories. Their subscription service is perfect for the woman that loves shopping trendy clothing. Kate Hudson is the founder of Fabletics and created a line of clothing and accessories that are designed for the woman with an active lifestyle. The clothing is made out of high quality material, but the cost is very reasonable. In fact, the clothing line is comparable with designer clothing lines that are much more expensive. Another key to Fabletics success is that the clothing is very comfortable to wear all through the day, while maintaining a fresh look.
Those that join Fabletics and apply for a VIP membership, receive a few extra perks. Therefore, it is a good idea to take advantage of the opportunity to become a VIP member. Every VIP member receives the opportunity to purchase a customized outfit that fits their personality or lifestyle each month. All the outfits are delivered to the customer, postage free. VIP members are allowed to return any outfits that they do not like for free. In addition, VIP members save an average of 50 percent on the outfits that they purchase each month. Fabletics is steadily growing and expanding their trendy clothing line to include clothes for women of all sizes.