Monthly Archives: August 2017

Nathaniel Ru Sweetgreen Success

Nathaniel Ru is a business owner who is leading an entire industry with new products and services. The healthy food industry has grown rapidly in recent years. Nathaniel Ru was one of the first people to see the potential in this industry. Many business leaders stayed away from buying and selling healthy food for a variety of reasons.

Not only is it less profitable to offer healthy food, but it is more expensive as well. There are many health code issues to deal with. In addition, customers are generally picky when buying expensive food to eat. Instead of concentrating on the negatives, Nathaniel Ru spent a lot of time and money building a viable business plan in this industry.

Sweetgreen

Sweetgreen is a company founded by Nathaniel Ru. He has a track record of success in the business world. He used his prior experience in business to increase his odds of success with this company.

He started off small to see what would work in his local market. Every local area is different in terms of what natural food customers want. With all of the locations that he has across the country, Nathaniel Ru changed the food offerings based on what local people wanted. This is one of the biggest reasons for his success.

Financial Plans

Another way that Nathaniel improved his chances of success was to use his capital wisely. Instead of going deeply in debt, Nathaniel Ru started off slow and proved the concept first. This is a great way for him to go to banks or other financing companies to show that he has a viable concept.

There are many business leaders across the country who are now investing in this concept. Nathaniel Ru has enough capital to build dozens of new locations each year. He is now trying to make sure the quality stays the same throughout the country.

The larger his company grows, the more difficult it is to accomplish this goal. Overall, Nathaniel Ru is a great example of the value of hard work and pursuing a dream in business.

Nathaniel Ru and sweetlife are Making Green With Greens

Nathaniel Ru and his friends have taken an unlikely approach to the restaurant business. They started their restaurant, sweetgreen, during their senior year at Georgetown University because they wanted a place to eat that would be fun, easy, and healthy, all rolled into one package.

Their heart was set on an old tavern owned by a landlady down the street. It took a lot of time and persuasion, but eventually she saw something in the three young college students and the restaurant sweetgreen, spelled in all lowercase letters, was born. Within six years, the restaurant has blossomed into a 21-store chain that has never gone far from its homestyle roots.

Sweetgreen was not meant to be like other restaurants. For one thing, Nathaniel Ru and his friends had never run a restaurant before. They were business students, not restauranteurs. But they had inspiration from other businesses like Apple, businesses that focused on a core ideal and built outward from that ideal into a major enterprise.

Even as sweetgreen has expanded into other cities of the Northeast, it still retains a farm-to-table philosophy and a fixation on health for the mind, body and even the spirit. Some restaurants host yoga sessions, and the Saturday and Sunday music sessions at the new and larger DC location are a hot draw for their customers. Learn more about Nathaniel Ru: https://www.youtube.com/watch?v=VnQ9aK4ZmFA and https://en.wikipedia.org/wiki/Sweetgreen

Music and food have an emotional connection for many people. As Nathaniel Ru said when speaking at a recent conference, both have a soothing, emotionally fulfilling drive within us. And so sweetlife, a regional music festival centered around healthy eating and fun music, was born.

Even the way customers pay feeds back into the lifestyle mentality. When customers pay using the app, they can start to contribute to the restaurants healthy food donations for local schools, which deepens the connections between the customer, the restaurant, and its community.

Nathaniel Ru has even been with sweetgreen as they have revolutionized sourcing the foods that they eat. During a visit with a local farmer they were purchasing broccoli from, he asked the farmer about the leaves that they saw.

The farmer told Ru that even though the leaves were both edible and healthy, they usually tilled them back into the ground because people did not want to eat broccoli leaves. Now, Ru said, sweetgreen will add in broccoli leaves to show people that there are more options than kale for healthy greens.

Kate Hudson’s Fabletics Positioning for a Run at Amazon

Amazon does not have to worry about the thousands of competitors that are in the fashion e-commerce market because they are fighting for scraps at the bottom of that niche. Amazon is sitting comfortably at the top and has been raking in a little under 20 percent of all the sales in the apparel market as a result. While all the others in this space are struggling to keep their heads above water, Kate Hudson’s Fabletics has emerged from that pack and is taking it to Amazon. In a little over three years, Kate Hudson’s Fabletics has already sold $250 million in women’s active-wear.

 

The secret to the overwhelming success of this athleisure brand is not in the high-quality of the merchandise or the fact a celebrity is attached to the name, the foundation may surprise many. Hudson will tell you that she is seeing a huge spike in sales recently in part to reverse showrooming and the membership perks awarded to her loyal customers. To see how these two impact the sales at Kate Hudson’s Fabletics, we need to head to the mall and to look inside at the Fabletics retail shops. Here you find packed stores with women trying on all the workout apparel, browsing for new arrivals, and even taking the lifestyle quiz.

 

Whenever a customer in the retail store tries anything on, they are going to find that it gets instantly uploaded to their Fabletics member account. When these shoppers have more time, they log into their account and the cart is already loaded with whatever they were wearing, making the online buying process a breeze. Eliminate the worry of the clothing fitting, and you get women who are buying yoga pants and tank tops on impulse at this point. This is how you start to dominate the fashion e-commerce market when you have a retail giant sitting at the top for years.

 

In order to make a serious run at Amazon, Kate Hudson’s Fabletics rewards loyal customers at every chance they can. From free shipping, discounted workout apparel prices, to your own shopping assistant, the name of the game here is giving the customers more in value than they could ever spend in cash. Kate Hudson’s Fabletics not only is positioning for a run at Amazon, they are beginning to see them in their sights and close that gap faster than anyone could have anticipated.