Monthly Archives: November 2017

Doe Deere Brings Out Your Best Side With Limecrime Makeup Products

A name in the makeup business that most people may not have heard of is Doe Deere. People who have heard the name are familiar with the controversial products made by Limecrime. The products are designed to stand out and be mysterious like unicorns. Doe Deere is said to be the Queen Unicorn.

 

Russia was home to Doe for the majority of her childhood years. She moved to the US when she was 17 years old and her dream was to originally be a musician. In all rights, this is how the start of her career landed. Now she is in a completely different market. Even though she is in makeup today, she has learned much of what she knows about marketing because of the band and her role in the band.

 

In a new interview with Guest of a Guest, Doe was asked to explain her business and decisions regarding her personal life. She speaks of always loving the makeup industry and while her friends were out hanging out with friends, she was at home creating temporary tattoos. Once she created the temporary tattoo’s, her friends would purchase them. Eventually everyone was using her tattoo’s.

 

Doe Deere talks to others about how she met her husband and how they participated in a band together. It was the band that caused her and her husband to meet. As for many years later, the two still share the love for the industry and he holds the position of President within Limecrime’s company.

 

She was spoke to regarding what she wishes to let others know regarding Limecrime. Doe speaks hugely about wanting women to be in touch with their individuality. She wants to let women know that each person has something unique to themselves. When you start to discover yourself, you will find that others will start to appreciate your uniqueness. It is then that a person will start to flourish.

 

The start of the company was in 2008 and was originally found on Ebay stores. The first start of the business was with an intense pigmented makeup product. The makeup from then out would be bright colors that other manufacturers didn’t have the means to make. It was the knowledge she had for what others wanted that helped her to create a product line that she could be proud of and what would leave others wanting more. Not only does she create makeup but also a line of hair dye and even nail polish. Learn more: https://www.linkedin.com/in/doedeere

 

Nathaniel Ru’s Approach to Management at Sweetgreen

The restaurant industry is filled with individuals who are always looking to innovate and bring something new to the table. Some restaurants focus on adding more gimmicks to their business and others just try to take the floor off of their prices. Learn more about Nathaniel Ru: http://observer.com/2016/04/jobs-report-sweetgreen-co-founder-jonathan-neman-lives-the-sweet-life/

For Sweetgreen, the innovation came in how they approached their potential customers: as neighbors in the community. Sweetgreen is a restaurant chain that serves healthy salads that are locally sourced right in the community that the restaurant is located.

Sweetgreen is led by Nathaniel Ru, the young CEO of the company, and they are entering their tenth year in service.

Sweetgreen was born from an idea shared among three students attending Georgetown University in Washington, DC. Nathaniel Ru, Jonathan Neman and Nicolas Jammet all studied at the school together and they shared an entrepreneurship class together. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork

Their class would inspire them to put their work into action and upon graduation, they would begin making plans to launch their first location. That location, it turns out, would be a little bit harder to get than expected. After finding a solid spot on M Street downtown, Ru and his team would have trouble convincing the landlord to rent the space to a bunch of fresh-faced graduates.

However, after enough insistence, Ru would get an audience with the landlord and their three-page business plan would find success. Soon the restaurant would open and Sweetgreen was on the road to success.

One of the biggest things that make Sweetgreen different than their competition is the way that they approach management. Ru says of his company, “We don’t believe in big corporate headquarters. We wanted to decentralize our headcount.”

Ru lives by this statement via shutting down the Sweetgreen corporate office multiple times per year in order to let everyone get a chance to work in the restaurants. Ru goes on to say, “We’re creating a brand that stands for something.”

Still, the stars of the show at Sweetgreen will always be the food. Everything is local, fresh, healthy and organic. There are almost always lines out the door and this is in addition to the fact that 30% of their orders arrive via digital orders.

Right now Sweetgreen is largely confined to the Northeast where 40 locations sprinkle the region but there are plans to immediately start expanding. Sweetgreen recently opened up their corporate office in Los Angeles and now there are rumbles about bringing the high-end salad offerings to this part of the country.