The success of Bumble and Bumble BFF Apps proves that people are too busy to meet physically. Whitney Wolfe noticed a gap in the socialization strategy in the world. On her part, she felt too busy to go to parties, clubs, and bars to meet friends. There was simply no time.
The genius in her made her realize that the phone had become man’s best friend. It was, therefore, genius to start a dating app using the very gadget that had becomes man’s friend. Immediately, she and some other people came up with Tinder, which was the first dating App ever. However, she later left Tinder the union and went independent, launching Bumble, which had tremendous success in America.
Whitney Wolfe then realized that people not only used the Bumble App to date but also to make friends. She then realized that she was too busy to meet up female friends and was beginning to be lonely. Immediately, she birthed the idea of Bumble BFF, which is an app that helps women socialize among themselves. Bumble BFF has gained much acceptance as women make new friends and form new circles that they can trust. Notably, the office divas do not meet the needs of a friend and neither do the mean girls. One then gets the opportunity to become friends with real genuine people whom they can trust using Bumble BFF.
One downloads the Bumble App and then proceeds to choose the Bumble BFF module. They then connect with Facebook and offer short descriptions of who they are and the kinds of friend they want. The App then offers suggestions and one is able to make the right friend
Wolfe is among the few women who have made it to the top 30 under 30. She is destined for greatness and she has no time to waste on other things other than her purpose. No wonder she has no time to physically date or meet friends; Whitney Wolfe is simply focused.
Recently, the vice president of Edison Research, Tom Webster, and chairman of PodcastOne, Norman Pattiz, announced the outcome of Brand Lift studies. This series of studies sought to look at the advertising tests targeting five leading national consumer brands in five product and service categories. This was the first study to zero in on before and after-campaign brand lift for various podcast advertisers. It was conducted in 2016. The results of the studies showed the positive outcome of podcast advertising on intent to buy, recall of given messaging and brand recall.
In 2016, on behalf of PodcastOne, Edison Research undertook three studies. Their studies focused on leading national brands. The public knew some of the brands. The lesser-known brands sought to look for increased trial and awareness. All online surveys were conducted before the podcast advertising campaigns started. In addition, between four and six weeks of running the campaign, another study was conducted. The outcome of the pre and post-campaign indicated that audiences appreciated the brand messages and were willing to purchase those brands. Norman Pattiz posited that their focus has been to verify whether their podcast format enhances brand impact past the traditional advertising formats.
From the post-campaign studies, more than 60 percent of listeners cited a specific grocery brand. This was an increase of 7 percent from pre-campaign studies. In addition, there was in increased awareness (60 percent) of campaign message, especially for an automobile aftermarket product. More people (76 percent) became aware of the casual dining restaurant. During the post-study, more than one-third of respondents shared a “very favorable” opinion of the aftermarket product. This was an increase of 18 percent. In the post study, 22 percent of the respondents posited that they were “very likely” to use a garden product or lawn. This information was originally published on PRNewswire as elaborated in the link below http://www.prnewswire.com/news-releases/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html
About Norman Pattiz
Norman has a broad experience in the broadcasting industry. The chairperson of Lawrence Livermore is the recipient of the Giants of Broadcasting Award. Norman has served on the United States’ Broadcasting Board of Governors. President Bill Clinton appointed him to the board in 2000. In addition, President George Bush reappointed him to the same board in 2002. The board has played a crucial role in overseeing nonmilitary broadcasting services, including Radio Liberty, The Voice of America, Middle East Broadcasting and Radio Free Europe among many others. Norman has made significant contributions in the Council of Foreign relations where he serves as a member. He is also actively involved in the affairs of the Pacific Council on International Relations.
Imagine a credit card, that isn’t actually a credit card, that links to your checking or credit account that comes with perks that are geared towards the millennial generation. Perks that go hand in hand with hot nightclubs, hip speakeasies, cool fashion events and rowdy live concerts.
CEO and Founder of Magnises 24-year-old Billy McFarland is “building a complete platform that connects millennials with new businesses, online and offline.” (Madeline Stone “A 23-year-old created a club for elite millennials where everyone gets a black card and parties in a New York City penthouse”
McFarland founded Magnises in August 2013 and has made this card feel like a club for “interesting people from all different industries—whether it’s fashion or finance or media or technology—and connecting them through a credit card that’s more relevant to their daily lives.” (Krista Soriano “Carded: What It’s Like to Own a Magnises Card” DuJour, http://dujour.com/lifestyle/billy-mcfarland-magnises-credit-card/) Accessed 3 Jan. 2017.
Magnises has an annual fee of $250 with benefits that far exceed the payment for the growing member base of close to 6000 people. Some advantages Magnises cardholders have are “guaranteed reservations at restaurants like La Esquina, special fitness classes at gyms like David Barton and access to Magnises’ New York townhouse.” (Carson Griffith “Musicians Embrace Magnises, a Black Card for the Younger Set” Billboard, 18 Mar. 2014, http://www.billboard.com/articles/news/5937649/musicians-embrace-magnises-a-black-card-for-the-younger-set) Accessed 3 Jan. 2017
Billy McFarland and Magnises are focused towards bringing the young working professionals together in a community setting with these perks. McFarland says that Magnises isn’t trying to be like American Express, but rather trying to live vicariously through those card members with perks that go hand in hand with their purchases. After all, why not get a back stage tour of the 5 star restaurant your dining at with a private taste test from the chef?