Norman Pattiz is the Executive Chairman and Founder of PodcastOne radio network. He established PodcastOne in 2013, and it has grown tremendously over the years. Today, it is the leading advertiser-supported network of Podcast. In a week, Podcast airs more than 340 hours of innovative programming.
In 2016, Edison Research carried out three different studies for PodcastOne. These analyses were to test Podcast’s advertising effectiveness as a tool to market. Selected leading podcasts conducted these studies through online surveys. In February 2017, Norman Pattiz together with Tom Webster, the Edison Research Vice President of Strategy announced the findings of studies on five top consumer brands in the country.
The comprehensive research involved carrying out tests on advertising with the selected brands across various products and service classes. Edison Research conducted this study during the last half of 2016.
The results revealed the positive influence Podcast advertising has on recall of a particular message, brand recall as well as the intent of consumer to purchase. From the pre- and post-campaign study, it was found out that there was a 60% awareness increase for an automobile aftermarket product and a 76% growth in knowledge of a casual dining restaurant from the pre-study to the post-study.
More so, consumers who were very likely to contemplate on using a lawn and garden product was 16% in the pre-study but rose to 22% in the post study. Also, the opinion of an automobile aftermarket product as very favorable grew from 18% to over one-third respondents from the pre-study to post-study.
Another significant finding was that unaided product awareness of an automobile aftermarket merchandise rose by 37% from the pre-study to post-study, and for a lawn and garden product, the rise was by 24% and by 47% for a financial services product. The study also revealed that there was an increase of listeners who mentioned a particular grocery from 7% in the pre-study to 60% in the post study.
Norman Pattiz has also founded other radio network called Westwood One. He is also the founder of Courtside Entertainment Group which finances and produces multi- platform programming.
In 2000, Norman Pattiz was appointed as a member of the Broadcasting Board of Governors by President Bill Clinton and was later reappointed by President Bush for the same in 2002. Pattiz was inaugurated into the National Radio Hall of Fame in 2009. Other than that, he earned the Giants of Broadcasting Award from the Library of American Broadcasting.
Learn more about Norman Pattiz: http://normanpattiz.com/about/