As founder and CEO of dreamy and whimsical cosmetics brand Lime Crime, Doe Deere has a lot on her plate from the moment she wakes up to the time she goes to sleep. Between spending hours in the lab testing her brand’s next product lines, managing her team of employees and dreaming up new brightly-colored makeup creations, the vibrant entrepreneur is dedicating every moment of her day to furthering her company’s success.
With such a busy schedule, a good morning routine is crucial in order to prepare herself for the day ahead. Deere was kind enough to share with us her morning routine, including some of her must-have beauty products that explain that flawless complexion.
After getting a full nine hours of sleep, Deere likes to start things slowly by reaching for a big glass of water and doing some basic yoga stretches. This slow, quiet time allows her to mentally prepare for the many responsibilities of the day ahead.
After consuming a healthy breakfast, Deere reaches for her phone. Like every modern entrepreneur, Deere is shamelessly glued to her phone at all times. With a few swipes, she can keep track of her day’s schedule, communicate with her team and even manage the brand’s social media accounts.
Of course, the beauty known for her wild makeup and pastel-colored hair devotes a good amount of time to her makeup routine. Deere approaches applying makeup as though it’s a sacred ritual, carefully selecting an album to set the mood while she dolls herself up.
As for her skincare routine, she keeps things fairly simple. Deere uses a cleanser by Glossier followed by a moisturizer by Murad. When it’s time to apply makeup, Deere reaches for whichever shade of Lime Crime lipstick that best expresses her mood of the day. She’s also a big fan of blush, unafraid of bold pink and red shades that make her fair complexion pop.
After spending some time with her precious cats, Deere heads over to her office, arriving by noon each day. While at the office, Deere attends meeting after meeting, developing new ways to market the brand, improve customer service and tweak formulas of products so that they adhere to her standards of quality.
With the heavy responsibility of running a highly successful cosmetics company, it’s clear that the first few hours of Deere’s day are precious to her. As a truly creative spirit, it’s during this time that her brain has the space to come up with new and exciting products for makeup enthusiasts who are devoted to the brand’s bold and fearless approach to beauty.