Nathaniel Ru is a business owner who is leading an entire industry with new products and services. The healthy food industry has grown rapidly in recent years. Nathaniel Ru was one of the first people to see the potential in this industry. Many business leaders stayed away from buying and selling healthy food for a variety of reasons.
Not only is it less profitable to offer healthy food, but it is more expensive as well. There are many health code issues to deal with. In addition, customers are generally picky when buying expensive food to eat. Instead of concentrating on the negatives, Nathaniel Ru spent a lot of time and money building a viable business plan in this industry.
Sweetgreen is a company founded by Nathaniel Ru. He has a track record of success in the business world. He used his prior experience in business to increase his odds of success with this company.
He started off small to see what would work in his local market. Every local area is different in terms of what natural food customers want. With all of the locations that he has across the country, Nathaniel Ru changed the food offerings based on what local people wanted. This is one of the biggest reasons for his success.
Another way that Nathaniel improved his chances of success was to use his capital wisely. Instead of going deeply in debt, Nathaniel Ru started off slow and proved the concept first. This is a great way for him to go to banks or other financing companies to show that he has a viable concept.
There are many business leaders across the country who are now investing in this concept. Nathaniel Ru has enough capital to build dozens of new locations each year. He is now trying to make sure the quality stays the same throughout the country.
The larger his company grows, the more difficult it is to accomplish this goal. Overall, Nathaniel Ru is a great example of the value of hard work and pursuing a dream in business.