A local era has a unique culture and way of life that separates it from the surrounding regions. An individual often looks to those based locally for goods and services. This idea is especially true for the insurance industry where clients and businesses work closely together to get the job done. Peter Vitale is a Michigan resident from the way he presents himself to the schools he chooses to attend. He believes running an insurance firm for his home state is the most natural course. The Boss Magazine recently wrote a list of the core business traits Peter Vitale keeps close to heart. The first step to success is finding consumers willing to use your business. Peter Vitale approaches market optimism as he locates potential clients who might need comprehensive insurance services. He describes how independent firms can better relate to the client and ensure they get the proper compensation they deserve for an incident. There is nothing worse than being seen poorly by a major firm without any personality. Michigan has its share of profitable insurance industries. Peter Vitale uses a technique known as fishbowl marketing to attract new clients to the service. This is the act of leaving information on the desk at nearby businesses. While passively getting your firm's name out there is effective, Peter Vitale finds there are many steps he can take on his end. A business website has to present the company in a modern manner. An outdated page layout can be harmful to the image for first time viewers of the company. Additionally, volunteering in the community adds a face to the name of the firm. Michigan has many competitors in the insurance space, and only those who leave a lasting image will maintain a thriving client base well into the future.